At NEXT Summit Valletta 2026, Flows CEO James King announced the launch of a native AI module designed for iGaming operations. The system processes over 600 million real-time events daily and automates platform workflows through text-based interaction.
King stated that artificial intelligence has become the fastest-adopted technology in human history, citing ChatGPT reaching 100 million users within two months. Current business challenges now center on rapid integration and scaling rather than tool availability. The iGaming sector faces additional complexity due to legacy platforms, extensive integrations, and strict regulatory requirements.
Flows initially operated as an orchestration layer to connect existing systems without modifying core platforms. The updated version now includes an AI engine trained on industry-specific data, including operator roles, market regulations, and partner programs.
Automated Workflow Generation
The AI module functions as a consultant, product manager, developer, and quality assurance specialist within a single interface. It reviews current company processes, identifies efficiency gaps, and proposes optimization paths. Following user confirmation, the system constructs complete workflows ready for deployment. During the summit demonstration, the module analyzed a VIP online casino management scenario. It generated automation options for player reactivation, omnichannel deposit tracking, KYC procedures, and cross-department communication. The system independently configured business logic, linking game events, bonus distributions, notifications, Slack and WhatsApp alerts, and land-based casino data.A second demonstration focused on financial reconciliation. The AI consolidated information from Adyen, Worldpay, Trustly, Skrill, Open Banking, and NetSuite to create a daily automated audit process. It defined required actions and produced operational instructions for financial data handling.
Users retain full editing control over every AI-generated workflow. The platform allows manual adjustments before final implementation.