Betfred has integrated Sporting Risk’s player-centric BetBuilder into its football betting platform. The update also introduces Player Props and match and team statistics markets to the operator’s sportsbook.
Betting Market Expansion
The new configuration allows users to construct wagers focused on individual athlete performance. Sporting Risk’s technology now operates alongside existing market options, expanding the range of available betting selections. The system processes these inputs through a separate interface while maintaining compatibility with Betfred’s current sportsbook structure.
The deployment was confirmed through a recent company announcement. The integration adds player-specific data to the operator’s football coverage.
Source: iGaming Express.